Isn’t it said, “Ask and you shall receive”? I guess I’ve been sending enough signals to the universe for long enough that it finally decided to send me some guidance. LOL. Yesterday, while I was running errands, I got a message out of the blue. An old friend asked me where I’m at and where I’m going with my career. She shared that she’s been thinking about doing something meaningful, and for some reason, she felt compelled to reach out. She even said it was a little out of character for her to do so. But don’t you just love it when people act on their instincts? I’ve always had a lot of respect for people who say what they mean and do what they say.

So, we ended up having this deep conversation—like a little guided coaching session that I really needed. You know how you can only connect the dots looking back? The reason I’ve been pulled away from certain clients and companies recently became clear to me today. She pointed out that I should reassess the persona I have for my services and really dive into that niche. I know what I’ve got to offer, but I’ve realized my target audience has been all wrong.

It’s become clear to me that working with companies on event management will never allow me to fulfill my full potential. I’ll never feel “at home” with those clients. Right now, I’ve identified two personas for my business: one is a private client looking for an out-of-the-box, exclusive experience that engages all the senses. The other is still companies, but with more personal, hands-on, in-house event planning that can make a true impact.

When I looked over my strategies, I have to admit, reading through all the data made me think, “Oh boy, Kadi, you sure know how to add more work to your plate!” I mean, I wish I had an extra brain or a spare set of hands, but I know this is good work. It’s not forced or done out of a sense of lack or desperation. It’s driven by passion and excitement. I’m definitely starting to get clearer. Although I’ve already started to embrace this new creative energy (in fact, I even had an idea for my next book pop into my head), it kind of shocked me out of my daze and made me realise it’s time to really get down to business now. 🙂 It’s actually kind of nice to see how these different energies balance each other. On one hand, I have my blog and writing, which tap into my feminine energy, and on the other, there’s the action-driven side of my business, which aligns with masculine energy. And then, intuition guides me between the two. So yes, I now understand that business requires both energies.

I do feel I am still missing some puzzle pieces. I heard this voice in my head the other day: “We did not put you through hell just for nothing. Use it, share it.” And I just wonder, is there, or more specifically, what is the way to implement my experience into this?

So, life really feels like it’s getting interesting, and I feel good today. I feel useful. I don’t know most of the “how”s yet, but I’m sure they’ll come—just like that—out of the blue.