As Estonia continues to lead in innovation and digital transformation, sensory design is emerging as a powerful yet underutilized tool in event management. This survey, conducted by sensory event designer Kadi Mets, reveals how Estonian companies recognize the importance of lighting, sound, scent, texture, and ambiance in creating memorable events – yet face challenges in budget allocation and impact measurement.

Key Findings:

• Sensory elements are valued but typically receive less than 10% of event budgets.

• Impact of sensory design is rarely measured systematically.

• Common barriers include limited knowledge, perceived costs, and lack of clear evidence.